Description: Feig, a marketing consultant, uses his vast experience in directing businesses to use emotion to sell a product. Drawing on such basic marketing concepts as market share and target marketing, he explains how to get customers to embrace a product and keep buying it. Feig gives 15 "hot buttons" to push for making consumers want to make apurchase, including status, family values, need to belong, and fear of aging. The point is to be sure that customers respond comfortably to these "buttons," hooking them on the product. A well-written book for marketing and business professionals.?

Description: Understanding, planning for, and thriving in the global business environment Business leaders face a global environment that is increasingly complex and treacherous. Written by the managing director of A.T. Kearney's prestigious Global Policy Institute, "World Out of Balance draws upon the insights of an elite group of business leaders, academics, and government officials from around the world, focusing on the five factors that are shaping tomorrow's business environment: Globalization--rising levels of trade, communication, and travel Demographics--slowed population growth in developed countries, and increased growth in the third world Consumption Patterns--increasingly diverse consumer markets, causing fierce market competition Natural Resources and Environment--oil markets reaching a crisis stage, and other shortages predicted in the coming decades Regulation and Activism--calls for greater regulation point to long-term business challenges With intelligence and insight, "World Out of Balance provides executives, consultants, and business thinkers with the high caliber of information and insight you need to plan for, rather than react to, important emerging trends shaping the global business environment. Author Paul Laudicina offers compelling snapshots of key trends and how they may evolve in the years ahead--and provides practical scenarios and expert guidelines to help you prepare your organizations to meet these challenges and profit by them.

Description: Strategic Negotiation creates a new and constructive approach to creating value in customer negotiation without sacrificing company profit.

Description: As the author of works on advertising, materialism and modern culture, University of Florida professor Twitchell should have been the most immune to acquisitive desire while doing research in posh Rodeo Drive and Madison Avenue stores. That he was momentarily struck with passion by a Ralph Lauren tie not only demonstrates his humanity, but also underlines one of his theses: no one is above a bit of luxury lust. The reason for this, he says, is, "We understand each other not by sharing religion, politics, or ideas. We share branded things. We speak the Esperanto of advertising, luxe populi." These are sentiments voiced by many who study consumer culture, but Twitchell addresses conspicuous consumption in a new way, free of the superior tone often adopted by his academic peers. He embarks on a course of fieldwork that is both absurdist and charming, as he chats up Fendi salespeople and stands slack-jawed in the lobby of the Bellagio hotel in Las Vegas. With the research done, but the tie unbought, he comes away with insights about the American quest for luxury products and provides a history of such yearning: "The balderdash of cloistered academics aside, human beings did not suddenly become materialistic. We have always been desirous of things." Many of those things, in the recent past and definitely in the present, have been imbued with an aura of opulence and indulgence, Twitchell posits, leading to a kind of emotional satisfaction through shopping, especially for items outside one's budget. With its intelligence and wit, Twitchell's exploration of consumerism belongs in every shopping bag.

Description: Routledge's "Key Concepts" series aims to provide basic definitions to undergraduates and the informed public. In this entry, approximately 230 terms in management, economics, marketing, organizational behavior, and operations are each given a one-sentence definition followed by a longer, more detailed description, up to two pages in length, explaining the idea in context. Each entry ends with See also references and further reading suggestions tied to a long, up-to-date bibliography. One might quibble about some of the titles in the bibliography (e.g., only one book by Peter Drucker and none by Alfred Sloan), but it's excellent for a title of this size. Although Routledge is a British publisher and there are some British spellings, most examples feature U.S. companies. Ultimately, this book is suitable for any library that carries the "Key Concepts" series. But it is closer to "Cliffs Notes" or the old "College Outline" series than a true dictionary, and it may be better placed in circulation than in reference. The cloth edition is overpriced, and libraries with a moderately good collection of business dictionaries will have everything offered in this volume. Small libraries might find Jack Friedman's Dictionary of Business Terms (Barron's, 2000. 3d ed.) or P.H. Collin's Dictionary of Business (Peter Collin, 2001. 3d ed.) better values.

Description: Newly expanded and thoroughly revised to reflect and meet the demands of a high-velocity global business environment, the Fourth Edition of this popular book and its companion CD-ROM are highly accessible, self-contained desktop references developed to be informative, practical, and easy to use. They help small and mid-sized businesses as well as non-profit organizations and public-sector agencies to achieve effective, efficient, and disciplined business development, proposal development, and knowledge management (KM) processes.
Among an extensive array of updates and new material, the fourth edition??�
?� Introduces storytelling as a proposal art, along with solution development;
?� Emphasizes the value of front-end proposal planning and storyboarding (including elevator speeches, annotated outlines, and pain tables);
?� Underlines the importance of focusing on the customer mission in proposals;
?� Significantly expands the discussion of performance-based acquisition (PBA) and the latest U.S. Government procurement reforms and what they mean for small businesses; and
?� Discusses the development of successful grant proposals for the first time in this volume.

Description: "Incorporate Your Business lays out everything you need to know about corporate laws and regulations in your state, clearly explaining: why and when to incorporate what you need to know about corporate taxation whether to elect S corporation tax status how to incorporate an existing business Plus, you can save thousands of dollars in attorneys' fees by incorporating a business yourself -- Incorporate Your Business guides you through each step. In the end, your business will enjoy a number of advantages, including: Limited Liability Incorporating your business limits personal liability for business debts -- this means owners are not normally financially liable for business debts and court judgments. Tax Advantages You can split business income between yourself and your corporation, thereby lowering income taxes. Access to Capital Corporations have better access to private venture capital than any other type of business. They are also well positioned to raise capital by selling shares to the public. Employee Perks The owners of a corporation who work for the business are treated as employees. They can take advantage of tax-deductible, corporate-paid benefits such as: pension plans stock-option and stock bonus plans medical expense reimbursement term life insurance coverage and more Incorporate Your Business provides the forms you need as tear-outs and on CD-ROM, including articles of incorporation, bylaws, minutes, stock certificates and resolutions. The 2nd edition includes a special supplement about the latest federal tax changes that benefit small and large corporations. It also provides the latest corporate laws, rules and procedures for each state. "