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Manage Projects Successfully E-books, Lang: English, Type: Bussines and job, Type: Economics
   
 
Manage Projects Successfully


"Manage Projects Successfully "
A & C Black Publishers (2007-02-20) | 96 Pages | PDF | 1 Mb

 
 

Deal with Stress E-books, Lang: English, Type: Bussines and job, Type: Economics
   
 
Deal with Stress


"Deal with Stress "
A & C Black Publishers (2006-09-27) | 96 Pages | PDF | 1 Mb

 
 

Assert Yourself E-books, Lang: English, Type: Bussines and job, Type: Economics
   
 
Assert Yourself


"Assert Yourself "
A & C Black Publishers (2006-10-27) | 96 Pages | PDF | 1 Mb

 
 

Once Upon A Time: Using Story-Based Activities to Develop Breakthrough Communication Skills by Terrence L. Gargiulo E-books, Lang: English, Type: Bussines and job
   
 
Once Upon A Time: Using Story-Based Activities to Develop Breakthrough Communication Skills by Terrence L. Gargiulo

Once Upon A Time: Using Story-Based Activities to Develop Breakthrough Communication Skills  by Terrence L. Gargiulo


Product Description
Terence Gargiulo's 'breakthrough' communications and storytelling are amply demonstrated with dozens of corporate examples. And the best part? Gargiulo shows us, step by step, how to create this storytelling communication magic in our own organizations. The competencies assessed by the instrument represent the nine essential communication behaviors that need to be developed and cultivated in all of today’s leaders and managers: Modeling, Telling, Selecting, Indexing, Synthesizing, Reflecting, Eliciting, Listening and Observing.

Once Upon a Time will show you how to develop exceptional communication skills, and it will serve as an invaluable resource for helping others do the same. Stories are a natural part of how we communicate. Yet many of us are unaware of the different ways we use stories. This book will take the intuitive aspects of communicating through stories and break it down into repeatable practices and essential competencies. The story-based activities in the second half of the book will give you powerful, easy to lead, structured, experiential exercises that can be used in a variety of settings and for lots of different purposes that go beyond training.

 
 



The LEADER’S GUIDE to STORYTELLING • STEPHEN DENNING E-books, Lang: English, Type: Bussines and job, Type: Languages/Linguistics/different culture
   
 
The LEADER’S GUIDE to STORYTELLING • STEPHEN DENNING
The LEADER’S GUIDE to STORYTELLING • STEPHEN DENNING

Product Description
In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.

 
 

Storytelling: Branding in Practice by Klaus Fog (Author), Christian Budtz (Author), Baris Yakaboylu (Author) E-books, Lang: English, Type: Bussines and job, Type: Languages/Linguistics/different culture
   
 
Storytelling: Branding in Practice by Klaus Fog (Author), Christian Budtz (Author), Baris Yakaboylu (Author)


As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.

 
 

Pay Per Click Search Engine Marketing For Dummies E-books » Type: Bussines and job
   
 
Pay Per Click Search Engine Marketing For Dummies

For Dummies (February 6, 2006)
PDF | 384 pages | English | 10.2mb(rar)


Pay Per Click Search Engine Marketing For Dummies/by Peter Kent (Author)
Description
Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.


 
 



Go Google: 20 Ways to Reach More Customers E-books » Type: Bussines and job
   
 
Go Google: 20 Ways to Reach More Customers
Go Google: 20 Ways to Reach More Customers
and Build Revenue with Google Business Tools
by Greg Holden (Author)
356 pages
Publisher: AMACOM (January 2, 2008)
Language: English
ISBN-10: 0814480594
ISBN-13: 978-0814480595
Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. Go Google is a comprehensive guide to everything readers need to know