IDmag 2 – The CoCreative Consumer, (PDF 6 pages, 0.8 mb) is about the co-creative consumer. It deals with how businesses exist in a fragmented world where they no longer have control, and where they need to engage consumers in the product development. It’s also about how consumers no longer accept a standardized product, but want customized ones or products that are open to modification. Businesses will have to live by all of these facts if they desire to stay competitive.
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